Microsoft and Bing Go Mobile?
The world is forever changing due to technology. We see this all the time with the new computers, laptops, mobile phones, and game consoles being introduced. For example PlayStation 3 can hook to the internet to download movies. So it is not surprising to find that Microsoft has just announced their new mobile search engine optimisation application.
This application is designed to work on the iPhone. Basically what it will do is localise search results and map certain data. It is meant to attract iPhone users to Microsoft’s Bing over that of Google Safari.
The iPhone has a lot of Google technology like Google Maps, YouTube, and others. However, the Microsoft application is meant to allow users to search directly to a site. You might wonder what this means for your SEO and for the other search engine applications the iPhone already has. For one it will give users more choices, which is something most people like. There are some who stick with Microsoft for everything and others who go to Google only. It is preference. For SEO it means you are going to have to work within the mobile world on your SEO to gain user attention. You will need a mobile phone site.